🎙️2️⃣  Session 02 — Omega Focus — The April 2026 Growers Forum

The second session of The Growers Forum continued the conversation around pricing pressure, retailer margins, and the wider challenges currently affecting the hydroponics retail market.

This session focused on Omega Lighting, with retailers openly discussing how pricing behaviour, positioning, and visibility are impacting the market across lighting products.

What Was Discussed

As the creators of the Omega Lighting brand, we felt it was important to openly address the current realities surrounding pricing and market activity.

The discussion focused on several key areas:

• RRP vs real market pricing
• Why undercutting happens
• The impact inconsistent pricing has on retailers
• What realistic improvement could look like moving forward

When retailers, distributors, and brands work together responsibly, the whole industry benefits.

A large part of the conversation centred around visibility. Many retailers shared similar concerns around aggressive pricing online and the challenges this creates when trying to maintain healthy margins in-store.

The session explored how clearer pricing structures, stronger communication, and more responsible market behaviour could help create a more stable environment for both retailers and brands.

Rather than focusing on short-term reactions, the discussion looked at what practical and sustainable improvements may realistically be achievable over time.

Open and Honest Feedback

One of the most valuable parts of the session was the openness of the discussion.

Retailers contributed honest feedback around current trading conditions, customer expectations, and the pressures stores are continuing to face across the market.

The conversation remained constructive throughout, with participants sharing ideas and perspectives on how the industry can move towards healthier pricing behaviour without losing competitiveness.

Keeping the Momentum Going

The Growers Forum continues to grow as a place for retailers and suppliers to step back from day-to-day trading and discuss the wider direction of the market together.

By bringing these conversations into one space, we can build a clearer understanding of the challenges affecting everyone across the industry.

Meeting notes from the session are available within The Growers Forum online space for anyone who wants to catch up on the discussion.

Next Session

The next Growers Forum meeting will take place on Wednesday May 20th.

The next Growers Forum meeting will focus on the new Plagron RRP structure, with members of the Plagron team joining us to explain the changes and answer retailer questions directly

Topics will include:

• What’s changing with the new RRPs
• Why the adjustments have been introduced
• What it means for retailers and margins moving forward

Confirm Your Place

If you want to be part of the next session, confirm your place.
Email: growersforum@edenhorticulture.co.uk